By: Carl Bergman
Our supermarket tracks our spending via their “bonus” card. If hospitals are going to engage in similar practices, they should follow suit and give discounts for, say, your next appendectomy.
View ArticleBy: R Troy
I like what Carl says. Of course, having already had a surprise appendectomy, I don’t really need a discount on my ‘next’ one! 🙂 In general, if they don’t violate HIPAA, the next question is what type...
View ArticleBy: K Brayton
Personally, I think it’s tacky and exploitive. The only way I would be willing to tolerate this type of marketing is if it included an effective opt-out option.
View ArticleBy: David Swink
There’s a difference between what’s legal and what’s ethical. In this case, using patient data for even well-intentioned marketing purposes may be legal, but it’s clearly not ethical. We begrudgingly...
View ArticleBy: John
I think this is like most marketing. If the marketing provides a service to you that helps you find or learn about something you wanted/needed to learn about, then it’s a good thing. The problem is...
View ArticleBy: Mark H. Davis
And now for a slightly different take… I have no issues with my hospital using its knowledge of my health situation to provide me with targeted opportunities that might be beneficial. I see it as...
View ArticleBy: John
Mark, Great addition to the conversation. I’ve long thought about the myth that we put on privacy and how much we really care about it. I think you described it much better than I would have done....
View ArticleBy: Jim Brown
They say there are not viewing the medical data of the patients, they have the name, address and know the clinic or doctor’s office they came from as well as the condition of the visit. Isn’t it pretty...
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